Concepedia
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Publications
1
Citations
22
H-Index
Active since
2011
Seunghyup Seon Hyun is an author specializing in brand relationship strength, business, and brand associations.
Publications per year
2011–2011
Roles of Brand Value Perception in the Development of Brand Credibility and Brand Prestige
Chihyung Ok, Young Gin Choi, Seunghyup Seon Hyun · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 2011 · 22 citations · Full text
Business, Marketing, Marketing Management +13
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