Concepedia

Daniela Schlütz

DS

6

Publications

302

Citations

6

H-Index

2016

Active since

Affiliations

Filmuniversität Babelsberg KONRAD WOLF(Current)

Hanover University of Music Drama and Media

Daniela Schlütz is an author at Filmuniversität Babelsberg KONRAD WOLF specializing in arts, communication, and interactive marketing.

Top concepts

ArtsCommunicationMarketingManagementSocial MediaMedia StudiesSocial ComputingMass CommunicationInteractive MarketingEntertainment Marketing

Publications per year

2016–2024

6

Publications

6

Aural Parasocial Relations: Host–Listener Relationships in Podcasts

Daniela Schlütz, Imke Ronja Hedder · Journal of Radio & Audio Media · 2021 · 93 citations

Music, Social Influence, Communication +22

Reporting Mobile Social Media Use: How Survey and Experience Sampling Measures Differ

Teresa K. Naab, Veronika Karnowski, Daniela Schlütz · Communication Methods and Measures · 2018 · 84 citations · Full text

Interactive Content, Engineering, Mobile Social Media +24

Contemporary Quality TV: The Entertainment Experience of Complex Serial Narratives

Daniela Schlütz · Annals of the International Communication Association · 2016 · 61 citations

Entertainment Marketing, Film Study, Quality Serial Television +22

How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market

Vanessa Rahe, Christopher Buschow, Daniela Schlütz · Journal of Media Business Studies · 2020 · 29 citations

Entertainment Marketing, Digital Marketing, Amazon Prime Video +23

Between the devil and the deep blue sea: Negotiating ethics and method in communication research practice

Daniela Schlütz, Wiebke Möhring · Studies in Communication and Media · 2018 · 20 citations · Full text

Rows per page

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