Concepedia

Vanessa Rahe

VR

1

Publications

29

Citations

1

H-Index

2020

Active since

Affiliations

Bauhaus-Universität Weimar(Current)

Vanessa Rahe is an author at Bauhaus-Universität Weimar specializing in interactive marketing, brand management, and brand equity.

Top concepts

ArtsBrandingBusinessMarketingManagementAdvertisingBrand EquityCommunicationBrand StrategyBrand Awareness

Publications per year

2020–2020

1

Publications

1

How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market

Vanessa Rahe, Christopher Buschow, Daniela Schlütz · Journal of Media Business Studies · 2020 · 29 citations

Entertainment Marketing, Digital Marketing, Amazon Prime Video +23

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