Concepedia

Margo Buchanan‐Oliver

MB

Statistics

Publications

22

Citations

1.2K

H-Index

19

Active since

1999

Affiliations

University of Auckland(Current)

Massey University

Victoria University of Wellington

Monash University

Margo Buchanan‐Oliver is an author at University of Auckland specializing in marketing, business, and marketing management.

Publications per year

1999–2019

22

Publications

22

Constructing a typology of luxury brand consumption practices

Yuri Seo, Margo Buchanan‐Oliver · Journal of Business Research · 2017 · 124 citations

, , +12

Retail Service Branding in Electronic-Commerce Environments

Robert A. Davis, Margo Buchanan‐Oliver, Roderick J. Brodie · Journal of Service Research · 2000 · 122 citations

, , +17

Visual Rhetoric and Global Advertising Imagery

Sandy Bulmer, Margo Buchanan‐Oliver · Journal of Marketing Communications · 2005 · 113 citations

, , +17

Luxury branding: the industry, trends, and future conceptualisations

Yuri Seo, Margo Buchanan‐Oliver · Asia Pacific Journal of Marketing and Logistics · 2015 · 108 citations

, , +16

Pluralism in contemporary marketing practices

Adam Lindgreen, Robert A. Davis, Roderick J. Brodie et al. · International Journal of Bank Marketing · 2000 · 80 citations

, , +6

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