Concepedia

Yeayoung Noh

YN

Statistics

Publications

2

Citations

26

H-Index

2

Active since

2020

Affiliations

Seoul National University(Current)

Yeayoung Noh is an author at Seoul National University specializing in panel data regression, advertising, and sports television audiences.

ORCID

Publications per year

2020–2021

2

Publications

2

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers

Yeayoung Noh, Hyuksoo Kim, Kihan Kim et al. · International Journal of Advertising · 2020 · 14 citations

, , +9

Broadcaster Choice and Audience Demand for Live Sport Games: Panel Analyses of the Korea Baseball Organization

Kihan Kim, Hojun Sung, Yeayoung Noh et al. · Journal of Sport Management · 2021 · 12 citations

, , +15

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