Concepedia
Statistics
Publications
4
Citations
119
H-Index
Active since
1983
Affiliations
Tulane University(Current)
Hefei National Center for Physical Sciences at Nanoscale
University of California, Los Angeles
John Healey is an author at Tulane University specializing in marketing, business, and source credibility.
Publications per year
1983–2021
Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements
John Healey, Harold H. Kassarjian · Journal of Marketing · 1983 · 55 citations
Business, Communication, Marketing +17
John Healey, Harold H. Kassarjian · Journal of Marketing · 1983 · 25 citations
What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance
John Healey, Ofer Mintz · International Journal of Research in Marketing · 2021 · 21 citations
Management, Marketing, Marketing Management +15
The effects of installed base innovativeness and recency on content sales in a platform-mediated market
John Healey, Wendy W. Moe · International Journal of Research in Marketing · 2015 · 18 citations
Business, Innovation Management, Marketing +8
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