Muhammad Noman Shafique

The Impact of Green Supply Chain Management Practices on Performance: Moderating Role of Institutional Pressure with Mediating Effect of Green Innovation

Muhammad Noman Shafique, Muhammad Asghar, Haji Rahman · Business Management and Education · 2017 · 81 citations · Full text

Green Marketing, Engineering, Green Manufacturing +26

Effect of IoT Capabilities and Energy Consumption behavior on Green Supply Chain Integration

Muhammad Noman Shafique, Ammar Rashid, Imran Sarwar Bajwa et al. · Applied Sciences · 2018 · 75 citations · Full text

Supply Chain Integration, Logistics Processes, Supply Chain Performance +26

Let's play: Me and my AI‐powered avatar as one team

Asad Hassan Butt, Hassan Ahmad, M. Awais Shakir Goraya et al. · Psychology and Marketing · 2021 · 71 citations

Artificial Intelligence, Avatar Animation, Engineering +29

Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance

Muhammad Noman Shafique, Sook Fern Yeo, Cheng Ling Tan · Technological Forecasting and Social Change · 2023 · 47 citations

Supply Chain Performance, Engineering, Business Intelligence +18

Engaging the customer with augmented reality and employee services to enhance equity and loyalty

Asad Hassan Butt, Hassan Ahmad, Fayaz Ali et al. · International Journal of Retail & Distribution Management · 2023 · 45 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25