Samsinar Sidin

Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty

Leila Agha Kasiri, Kenny Teoh Guan Cheng, Murali Sambasivan et al. · Journal of Retailing and Consumer Services · 2016 · 452 citations

Total Quality Management, Customer Satisfaction, Service Customization +7

Factors affecting students attitude toward online shopping

Narges Delafrooz, Laily Paim, Sharifah Azizah Haron et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2009 · 82 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +17

An Exploratory Study of Factors Influencing the College Choice Decision of Undergraduate Students in Malaysia

Samsinar Sidin, Siti Rahayu Hussin, Tan Ho Soon · Asia Pacific Management Review · 2003 · 64 citations

Perceptions of Advertising and Celebrity Endorsement in Malaysia

Md. Zabid Abdul Rashid, Jainthy Nallamuthu, Samsinar Sidin · Asia Pacific Management Review · 2002 · 38 citations

The Significant Role of Customer Brand Identification towards Brand Loyalty Development: An Empirical Study among Malaysian Hypermarkets Customer

Seyed Rajab Nikhashemi, Laily Paim, Syuhaily Osman et al. · Procedia - Social and Behavioral Sciences · 2015 · 24 citations · Full text

Customer Satisfaction, Consumer Research, Communication +19