Concepedia

Siti Rahayu Hussin

SR

15

Publications

456

Citations

14

H-Index

2000

Active since

Affiliations

Universiti Putra Malaysia(Current)

Siti Rahayu Hussin is an author at Universiti Putra Malaysia specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionPurchase IntentionConsumer Decision MakingHealthTourism

Publications per year

2000–2022

15

Publications

15

Halal food supply chain knowledge and purchase intention

Fara Adura Mohd Yusoff, Raja Nerina Raja Yusof, Siti Rahayu Hussin · 2015 · 66 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

An Exploratory Study of Factors Influencing the College Choice Decision of Undergraduate Students in Malaysia

Samsinar Sidin, Siti Rahayu Hussin, Tan Ho Soon · Asia Pacific Management Review · 2003 · 64 citations

Relationship between Product Factors, Advertising, and Purchase Intention of Halal Cosmetic

Siti Rahayu Hussin, Haslinda Hashim, Raja Nerina Raja Yusof et al. · 2013 · 59 citations

Marketing, Customer Satisfaction, Structured Questionnaire +14

Attributes of Senior-Friendly Tourism Destinations for Current and Future Senior Tourists: An Importance-Performance Analysis Approach

Sien Leong Liew, Siti Rahayu Hussin, Nawal Hanim Abdullah · SAGE Open · 2021 · 44 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +18

The effect of socio-demographic variables and travel characteristics on motivation of Muslim family tourists in Malaysia

Yuhanis Abdul Aziz, Siti Rahayu Hussin, Hossein Nezakati et al. · Journal of Islamic marketing · 2018 · 43 citations

Customer Satisfaction, Tourism Management, Tourism Performance +21

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