Concepedia

Robert Moakler

RM

Statistics

Publications

5

Citations

181

H-Index

5

Active since

2015

Affiliations

Meta (United States)(Current)

Northwestern University

New York University

Robert Moakler is an author at Meta (United States) specializing in marketing, business, and marketing management.

Publications per year

2015–2024

5

Publications

5

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement

Brett R. Gordon, Robert Moakler, Florian Zettelmeyer · Marketing Science · 2022 · 80 citations

Business, Marketing, Marketing Management +17

Enhancing Transparency and Control When Drawing Data-Driven Inferences About Individuals

Daizhuo Chen, Samuel P. Fraiberger, Robert Moakler et al. · Big Data · 2017 · 38 citations · Full text

Social Sciences, Communication, Social Psychology +6

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement

Brett R. Gordon, Robert Moakler, Florian Zettelmeyer · arXiv (Cornell University) · 2022 · 25 citations · Full text

Business, Marketing, Marketing Management +17

Measuring Causal Impact of Online Actions via Natural Experiments

Daniel Hill, Robert Moakler, Alan Hubbard et al. · 2015 · 24 citations · Full text

Business, Marketing, Advertising +13

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta

Nils Wernerfelt, Anna Tuchman, Bradley Shapiro et al. · Marketing Science · 2024 · 14 citations

Business, Marketing, Marketing Management +13

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