Concepedia

Georgina Whyatt

GW

7

Publications

1.2K

Citations

7

H-Index

2004

Active since

Affiliations

Oxford Brookes University(Current)

Georgina Whyatt is an author at Oxford Brookes University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionBrand EquityBrand StrategyBrand AwarenessBrand Management

Publications per year

2004–2016

7

Publications

7

Brand equity, brand loyalty and consumer satisfaction

Jang-Hyeon Nam, Yüksel Ekinci, Georgina Whyatt · Annals of Tourism Research · 2011 · 810 citations

Customer Satisfaction, Brand Equity, Management +6

A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Sertaç Çifci, Yüksel Ekinci, Georgina Whyatt et al. · Journal of Business Research · 2016 · 197 citations · Full text

Brand Equity, Management, Business +11

Antecedents of travellers' electronic word-of-mouth communication

Silvia Wan-Ju Liang, Yüksel Ekinci, Nicoletta Occhiocupo et al. · Journal of Marketing Management · 2013 · 108 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Town centre management: how theory informs a strategic approach

Georgina Whyatt · International Journal of Retail & Distribution Management · 2004 · 54 citations

Sustainable Cities, Urban Governance, Urban Regeneration +15

Commitment to business ethics in UK organizations

Georgina Whyatt, Greg Wood, Michael Callaghan · European Business Review · 2012 · 17 citations

Business Practices, Sales Ethics, Management +14

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