Concepedia

Martina Rypáková

MR

5

Publications

379

Citations

5

H-Index

2015

Active since

Affiliations

University of Žilina(Current)

Martina Rypáková is an author at University of Žilina specializing in management, business, and marketing strategy.

Top concepts

Publications per year

2015–2017

5

Publications

5

Green Marketing as the Source of the Competitive Advantage of the Business

Dominika Moravčíková, Anna Křižanová, Jana Klieštiková et al. · Sustainability · 2017 · 187 citations · Full text

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CSR Reporting as an Important Tool of CSR Communication

Katarína Moravčíková, Ľubica Štefániková, Martina Rypáková · Procedia Economics and Finance · 2015 · 103 citations · Full text

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The Impact of Competitive Intelligence on Sustainable Growth of the Enterprises

Ľubica Štefániková, Martina Rypáková, Katarína Moravčíková · Procedia Economics and Finance · 2015 · 50 citations · Full text

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Green Marketing and its Exploitation in Slovak Companies

Margaréta Nadányiová, Eva Kicová, Martina Rypáková · Procedia Economics and Finance · 2015 · 22 citations · Full text

Building a Brand in the Context of Sustainable Development

Anna Křižanová, Gabriela Masárová, Ubica Štefanikova et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2015 · 17 citations · Full text

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