Mun Yee Lai

Food and cuisine image in destination branding: Toward a conceptual model

Mun Yee Lai, Catheryn Khoo‐Lattimore, Wang Ying · Tourism and Hospitality Research · 2017 · 141 citations

Food Image Formation, Culinary Studies, Brand Strategy +23

A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective: The case of Australia

Mun Yee Lai, Catheryn Khoo‐Lattimore, Wang Ying · Tourism Management · 2018 · 124 citations

Marketing, Culture, Food Marketing +12

Do Food Image and Food Neophobia Affect Tourist Intention to Visit a Destination? The Case of Australia

Mun Yee Lai, Wang Ying, Catheryn Khoo‐Lattimore · Journal of Travel Research · 2019 · 110 citations · Full text

Consumer Research, Cultural Tourism, Consumer Attitude +17

Do constraint negotiation and self‐construal affect solo travel intention? The case of Australia

Elaine Chiao Ling Yang, Mun Yee Lai, Rawan Nimri · International Journal of Tourism Research · 2021 · 32 citations

Negotiation, Tourism Supply, Negotiation Theory +19

Eat to Live or Live to Eat? Mapping Food and Eating Perception of Malaysian Chinese

Elaine Chiao Ling Yang, Catheryn Khoo‐Lattimore, Mun Yee Lai · Journal of Hospitality Marketing & Management · 2013 · 31 citations · Full text