68
Publications
5.7K
Citations
36
H-Index
1979
Active since
Affiliations
Wang Ying is an author at Griffith University specializing in tourism, management, and marketing.
Top concepts
TourismMarketingManagementBusinessCustomer SatisfactionDestination MarketingCultureConsumer ResearchHospitality MarketingEducation
Publications per year
1979–2024
68
68
The influence of customer brand identification on hotel brand evaluation and loyalty development
Kevin Kam Fung So, Ceridwyn King, Beverley Sparks et al. · International Journal of Hospitality Management · 2013 · 323 citations · Full text
Hotel Brand Evaluation, Loyalty Development, Customer Brand Identification +10
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1–5 of 68