Concepedia

Jennifer Martinez

JM

Statistics

Publications

3

Citations

1K

H-Index

3

Active since

2010

Affiliations

University of Memphis(Current)

Jennifer Martinez is an author at University of Memphis specializing in management, marketing, and green marketing.

Top concepts

MarketingManagementBusinessGreen MarketingConsumer BehaviorConsumer ResearchBehavioral EconomicsEconomicsAdvertisingHealth Policy

Publications per year

2010–2012

3

Publications

3

Green marketing strategies: an examination of stakeholders and the opportunities they present

J. Joseph Cronin, Jeffery S. Smith, Mark R. Gleim et al. · Journal of the Academy of Marketing Science · 2010 · 729 citations

Green Marketing, Sustainable Marketing, Business +9

The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product

Marla Royne Stafford, Marian Levy, Jennifer Martinez · Journal of Consumer Affairs · 2011 · 200 citations

Sustainable Consumption, Green Marketing, Sustainable Development +21

The Effectiveness of Benefit Type and Price Endings in Green Advertising

Marla Royne Stafford, Jennifer Martinez, Jared Oakley et al. · Journal of Advertising · 2012 · 80 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

1–3 of 3