Concepedia
Statistics
Publications
17
Citations
682
H-Index
15
Active since
2004
Affiliations
University of Oulu(Current)
University of Vaasa
Hanna Komulainen is an author at University of Oulu specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementDigital MarketingConsumer ResearchCustomer SatisfactionInnovationMobile MarketingStrategic ManagementInteractive Marketing
Publications per year
2004–2022
Customer centricity in mobile banking: a customer experience perspective
Hanna Komulainen, Saila Saraniemi · International Journal of Bank Marketing · 2019 · 107 citations · Full text
Customer Experience, Customer Satisfaction, Digital Marketing +18
The role of learning in value co-creation in new technological B2B services
Hanna Komulainen · Journal of Business and Industrial Marketing · 2014 · 73 citations
Service Provider, Business-to-business Research, Business Intelligence +20
Restructuring existing value networks to diffuse sustainable innovations in food packaging
Outi Keränen, Hanna Komulainen, Tuula Lehtimäki et al. · Industrial Marketing Management · 2020 · 70 citations · Full text
Food Packaging, Engineering, Eco-innovation +24
Customer experience in omni-channel banking services
Hanna Komulainen, Hannu Makkonen · Journal of Financial Services Marketing · 2018 · 62 citations
Customer Experience, Customer Satisfaction, Fintech +5
Retailers' different value perceptions of mobile advertising service
Hanna Komulainen, Tuija Mainela, Jaana Tähtinen et al. · International Journal of Service Industry Management · 2007 · 57 citations
Service Provider, Customer Satisfaction, Consumer Uncertainty +21
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