Statistics
Publications
5
Citations
115
H-Index
5
Active since
2016
Barbara Niersbach is an author at University of Bamberg specializing in account management, managerial accounting, and key account selection.
Publications per year
2016–2022
5
5
Key account management as a firm capability
Björn Sven Ivens, Alexander Leischnig, Catherine Pardo et al. · Industrial Marketing Management · 2017 · 11 citations · Full text
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