Rohit H. Trivedi

Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing

Rohit H. Trivedi, Jayesh D. Patel, Nidhi Acharya · Journal of Cleaner Production · 2018 · 339 citations · Full text

Green Marketing, Management, Business +11

Does university play significant role in shaping entrepreneurial intention? A cross-country comparative analysis

Rohit H. Trivedi · Journal of Small Business and Enterprise Development · 2016 · 222 citations

Young Students, Education, International Entrepreneurship +21

Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures

Jayesh D. Patel, Rohit H. Trivedi, Arpan Yagnik · Journal of Retailing and Consumer Services · 2019 · 153 citations · Full text

Culture, Social Identity, Green Marketing +13

Evaluating the educational effectiveness of simulation games: A value generation model

Ashok Ranchhod, Cälin Gurǎu, Euripides Loukis et al. · Information Sciences · 2013 · 118 citations

Educational Effectiveness, Gamification, Design +9

Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products

Rohit H. Trivedi, Jayesh D. Patel, Jignasa R. Savalia · Marketing Intelligence & Planning · 2015 · 94 citations

Consumer Uncertainty, Green Marketing, Behavioral Decision Making +26