Arpan Yagnik

Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures

Jayesh D. Patel, Rohit H. Trivedi, Arpan Yagnik · Journal of Retailing and Consumer Services · 2019 · 153 citations · Full text

Culture, Social Identity, Green Marketing +13

Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing

Mary Beth Pinto, Arpan Yagnik · Journal of Brand Management · 2016 · 82 citations

Social Media, Social Medium Monitoring, Digital Marketing +12

Reframing Menstruation in India: Metamorphosis of the Menstrual Taboo With the Changing Media Coverage

Arpan Yagnik · Health Care For Women International · 2013 · 22 citations

Media Framing, Reproductive Health, Gynecology +21

Construction of Negative Images of Menstruation in Indian TV Commercials

Arpan Yagnik · Health Care For Women International · 2012 · 17 citations

Theorizing a model information pathway to mitigate the menstrual taboo

Arpan Yagnik · Health Promotion International · 2017 · 15 citations

Reproductive Health, Model Information Pathway, Optimal Information Pathway +18