Reframing Menstruation in India: Metamorphosis of the Menstrual Taboo With the Changing Media Coverage

Abstract

In this study I hypothesize metamorphosis of the menstrual taboo by examining the image and perception shifts of two social taboos-HIV/AIDS and homosexuality-from estranged taboos to embraced social issues. Trends identified in their media framing and respective image shifts were applied to menstruation in India. Based on my understanding of theory, topic, and geographical location, I construct a metamorphosis. I contribute the hypothesized final stage of metamorphosis, and explain how framing is likely instrumental in bringing about these changes.