Concepedia
Statistics
Publications
10
Citations
305
H-Index
Active since
2015
Affiliations
Shandong University(Current)
Shandong Management University
China Europe International Business School
East China Normal University
City University of Hong Kong
Haichuan Zhao is an author at Shandong University specializing in business, marketing management, and marketing.
Publications per year
2015–2022
Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings
Ji Wu, Haichuan Zhao, Haipeng Chen · Information Systems Research · 2021 · 65 citations
Management, Marketing Management, Consumer Behavior +1
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers’ Distrust and Purchase Intention
Haichuan Zhao, Lan Jiang, Chenting Su · Journal of Interactive Marketing · 2020 · 46 citations
Business, Marketing, Marketing Management +11
To purchase or to remove? Online shopping cart warning pop-up messages can polarize liking and purchase intention
Haichuan Zhao, Xuehua Wang, Lan Jiang · Journal of Business Research · 2020 · 46 citations
Business, Marketing, Social Psychology +14
Could social media help in newcomers' socialization? The moderating effect of newcomers’ utilitarian motivation
Di Cai, Jia Liu, Haichuan Zhao et al. · Computers in Human Behavior · 2020 · 27 citations
Social Sciences, Communication, Social Psychology +12
How much is a picture worth? Online review picture background and its impact on purchase intention
Mingyue Zhang, Haichuan Zhao, Haipeng Chen · Journal of Business Research · 2021 · 27 citations
Business, Marketing, Marketing Management +12
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