Richard M. Sparkman - Concepedia

Concepedia

Author

Richard M. Sparkman

University of Houston

Also Known As

R. Sparkman, RICHARD SPARKMAN, Richard M. Sparkman, Richard M. Sparkman, Jr., Richard Sparkman

19

Publications

1.5K

Citations

7

H-Index

37

Concepts

All Affiliations

University of Houston

RM

About

Richard M. Sparkman is an author at University of Houston specializing in advertising, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	4	4	198
2	Business	3	3	1.3K
3	Engineering	2	2	1.3K
4	Arts	1	1	32
5	Communication	1	1	32

Richard M. Sparkman

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6

Publications

1.5K

Citations

6

H-Index

	Year	Citations
Multivariate Data Analysis with Readings Richard M. Sparkman, Joseph F. Hair, Ronald L. Tatham, Journal of Marketing Research Univariate AnalysisMultivariate Data AnalysisEngineeringData ScienceBusiness	1979	1.3K
Attribution Theory and Advertising Effectiveness Richard M. Sparkman, William B. Locander Journal of Consumer Research Consumer StudyTargeted AdvertisingConsumer ResearchJournalismJr. Search	1980	95
The Discounting Principle in the Perception of Advertising Richard M. Sparkman ACR North American Advances AdvertisingTargeted AdvertisingManagementConsumer ResearchDiscounting Principle	1982	36
The Effect on Sales of Color in Newspaper Advertisements Richard M. Sparkman, Larry M. Austin Journal of Advertising EconomicsNewspaper AdvertisementsAdvertisingInteractive MarketingActual Sales	1980	35
A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements Harvey Johnstone, Erdener Kaynak, Richard M. Sparkman International Journal of Advertising International MarketingTargeted AdvertisingConsumer ResearchTelevision BroadcastingTv Advertising	1987	32
Media allocation model using nonlinear benefit curves William B. Locander, Richard W. Scamell, Richard M. Sparkman, Journal of Business Research Mathematical ProgrammingCost AllocationEngineeringBusinessMedia Allocation Model	1978	10

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