Attribution Theory and Advertising Effectiveness

Abstract

Journal Article Attribution Theory and Advertising Effectiveness Get access Richard M. Sparkman, Jr., Richard M. Sparkman, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar William B. Locander William B. Locander Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 219–224, https://doi.org/10.1086/208810 Published: 01 December 1980 Article history Received: 01 August 1979 Revision received: 01 July 1980 Published: 01 December 1980