Concepedia

Jūratė Maščinskienė

JM

3

Publications

96

Citations

3

H-Index

2014

Active since

Affiliations

Kaunas University of Technology(Current)

Jūratė Maščinskienė is an author at Kaunas University of Technology specializing in management, marketing, and business.

Top concepts

Publications per year

2014–2016

3

Publications

3

The Relationship of Happiness, Impulse Buying and Brand Loyalty

Beata Šeinauskienė, Jūratė Maščinskienė, Indrė Jucaitytė · Procedia - Social and Behavioral Sciences · 2015 · 52 citations · Full text

, , +15

Materialism as the Mediator of the Association between Subjective Well-being and Impulsive Buying Tendency

Beata Šeinauskienė, Jūratė Maščinskienė, Indrė Petrikė et al. · Engineering Economics · 2016 · 24 citations · Full text

Peculiarities of Social Media Integration into Marketing Communication

Indrė Jucaitytė, Jūratė Maščinskienė · Procedia - Social and Behavioral Sciences · 2014 · 20 citations · Full text

, , +15

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