Concepedia

Indrė Jucaitytė

IJ

2

Publications

72

Citations

2

H-Index

2014

Active since

Affiliations

Kaunas University of Technology(Current)

Indrė Jucaitytė is an author at Kaunas University of Technology specializing in management, marketing, and customer satisfaction.

Top concepts

MarketingManagementArtsEmotionBusinessPsychologyAdvertisingBrand EquitySocial MediaBrand Loyalty

Publications per year

2014–2015

2

Publications

2

The Relationship of Happiness, Impulse Buying and Brand Loyalty

Beata Šeinauskienė, Jūratė Maščinskienė, Indrė Jucaitytė · Procedia - Social and Behavioral Sciences · 2015 · 52 citations · Full text

Marketing, Customer Satisfaction, Customer Loyalty +15

Peculiarities of Social Media Integration into Marketing Communication

Indrė Jucaitytė, Jūratė Maščinskienė · Procedia - Social and Behavioral Sciences · 2014 · 20 citations · Full text

Virtual Environment, Computational Social Science, Social Media +15

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