Samer Elhajjar - Concepedia

Author

Samer Elhajjar

University of Balamand

Also Known As

Elhajjar, Samer, Samer ElHajjar, Samer Elhajjar

Publications

606

Citations

H-Index

Concepts

All Affiliations

University of Balamand National University of Singapore Université Sorbonne Paris Nord Modern University for Business and Science

About

Samer Elhajjar is an author at University of Balamand specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	398
2	Arts	1	1	13
3	Education	1	1	15
4	Health Sciences	1	1	14
5	Language Studies	1	1	13

Samer Elhajjar

Publications

548

Citations

H-Index

Page 1

	Year	Citations
An analysis of factors affecting mobile banking adoption Samer Elhajjar, Fadila Ouaida International Journal of Bank Marketing Customer SatisfactionInnovation AdoptionMobile Banking AdoptionDigital MarketingConsumer Research	2019	154
How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels Laurent Yacoub, Samer Elhajjar International Journal of Contemporary Hospitality Management Tourism ManagementInternational TourismHospitalityDestination ManagementCovid-19 Epidemiology	2021	101
ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS Samer Elhajjar, Scarlett Karam, Shaheen Borna Marketing Education Review	2020	59
The present and future of the B2B sales profession Samer Elhajjar, Laurent Yacoub, Fadila Ouaida Journal of Personal Selling and Sales Management Job AnalysisCustomer SatisfactionBusiness-to-business ResearchBusiness IntelligenceSales Training	2023	38
Attitudes toward femvertising in the Middle East: the case of Lebanon Samer Elhajjar Journal of Islamic marketing Online Survey QuestionnaireInternational MarketingConsumer ResearchSocial SciencesGender Identity	2021	33
Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study Samer Elhajjar Journal of Retailing and Consumer Services MarketingConsumer CultureQualitative StudyFashionConsumer Research	2022	28
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon Samer Elhajjar, Laurent Yacoub Journal of Marketing for HIGHER EDUCATION Digital MarketingInternational MarketingConsumer ResearchHigher Education MarketingCovid-19	2022	20
Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis Wagner Júnior Ladeira, Fernando de Oliveira Santini, Tareq Rasul, Service Industries Journal	2024	19
The current and future state of the marketing management profession Samer Elhajjar The Journal of Marketing Theory and Practice Marketing AnalyticsCustomer SatisfactionMarketing Management ProfessionMarketing AutomationInteractive Marketing	2023	17
Identifying the drivers of resistance to corporate social responsibility: the case of Lebanese SMEs Samer Elhajjar, Fadila Ouaida Qualitative Research in Organizations and Management An International Journal Business CultureEducationOrganizational CultureSocial AccountingManagement	2020	15

Page 1