Concepedia
Statistics
Publications
15
Citations
548
H-Index
13
Active since
2019
Affiliations
University of Balamand(Current)
National University of Singapore
Université Sorbonne Paris Nord
Modern University for Business and Science
Samer Elhajjar is an author at University of Balamand specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionAdvertisingDigital MarketingMarketing CommunicationCulture
Publications per year
2019–2024
An analysis of factors affecting mobile banking adoption
Samer Elhajjar, Fadila Ouaida · International Journal of Bank Marketing · 2019 · 154 citations
Customer Satisfaction, Innovation Adoption, Mobile Banking Adoption +17
How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels
Laurent Yacoub, Samer Elhajjar · International Journal of Contemporary Hospitality Management · 2021 · 101 citations
Tourism Management, International Tourism, Hospitality +24
ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS
Samer Elhajjar, Scarlett Karam, Shaheen Borna · Marketing Education Review · 2020 · 59 citations
The present and future of the B2B sales profession
Samer Elhajjar, Laurent Yacoub, Fadila Ouaida · Journal of Personal Selling and Sales Management · 2023 · 38 citations
Job Analysis, Customer Satisfaction, Business-to-business Research +12
Attitudes toward femvertising in the Middle East: the case of Lebanon
Samer Elhajjar · Journal of Islamic marketing · 2021 · 33 citations
Online Survey Questionnaire, International Marketing, Consumer Research +21
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