Concepedia

Fadila Ouaida

FO

Statistics

Publications

4

Citations

220

H-Index

4

Active since

2019

Affiliations

Université Sorbonne Paris Nord(Current)

University of Balamand

Fadila Ouaida is an author at Université Sorbonne Paris Nord specializing in management, business, and customer satisfaction.

Top concepts

BusinessManagementMarketingCustomer SatisfactionArtsCultureFintechNursingLanguageEducation

Publications per year

2019–2023

4

Publications

4

An analysis of factors affecting mobile banking adoption

Samer Elhajjar, Fadila Ouaida · International Journal of Bank Marketing · 2019 · 154 citations

Customer Satisfaction, Innovation Adoption, Mobile Banking Adoption +17

The present and future of the B2B sales profession

Samer Elhajjar, Laurent Yacoub, Fadila Ouaida · Journal of Personal Selling and Sales Management · 2023 · 38 citations

Job Analysis, Customer Satisfaction, Business-to-business Research +12

Identifying the drivers of resistance to corporate social responsibility: the case of Lebanese SMEs

Samer Elhajjar, Fadila Ouaida · Qualitative Research in Organizations and Management An International Journal · 2020 · 15 citations

Business Culture, Education, Organizational Culture +18

Use of social media in healthcare

Samer Elhajjar, Fadila Ouaida · Health Marketing Quarterly · 2021 · 13 citations

Communication, Computational Social Science, Social Media +17

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