Asunción Hernández Fernández

Brand authenticity leads to perceived value and brand trust

Asunción Hernández Fernández, Mathieu Collin Lewis · European Journal of Management and Business Economics · 2019 · 124 citations · Full text

Business, Marketing, Marketing Management +10

Could gamification improve visitors’ engagement?

Miguel Trigo-De la Cuadra, Natalia Vila López, Asunción Hernández Fernández · International Journal of Tourism Cities · 2019 · 26 citations · Full text

Management, Tourism Management, Zoology +17

When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis

Asunción Hernández Fernández, Elísabet Mora, María Isabel Vizcaíno Hernández · Physiology & Behavior · 2018 · 20 citations

Management, Marketing, Marketing Management +17

Assessing the influence of motivations and attitude on mobile social networking use

Silvia Sanz Blas, Carla Ruíz Mafé, José Martí Parreño et al. · Global Business Perspectives · 2013 · 16 citations · Full text

Social Sciences, Communication, Social Psychology +12

Brand impact on purchasing intention.: An approach in virtual social networks channels.

Asunción Hernández Fernández, Inés Küster Boluda · Economics and Business Letters · 2012 · 10 citations · Full text

Business, Marketing, Marketing Management +13