Hayley Cocker

Charismatic authority and the YouTuber

Hayley Cocker, James Cronin · Marketing Theory · 2017 · 106 citations

Social Sciences, Communication, Cultural Studies +13

Social media influencers and transgressive celebrity endorsement in consumption community contexts

Hayley Cocker, Rebecca Mardon, Kate L. Daunt · European Journal of Marketing · 2021 · 89 citations · Full text

Social Sciences, Communication, Marketing +17

How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

Rebecca Mardon, Hayley Cocker, Kate L. Daunt · Journal of Consumer Research · 2023 · 77 citations · Full text

Social Sciences, Entrepreneurship, Sociology +12

A cultural exploration of consumers’ interactions and relationships with celebrities

Emma Banister, Hayley Cocker · Journal of Marketing Management · 2013 · 62 citations · Full text

Social Sciences, Communication, Cultural Studies +11

When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

Rebecca Mardon, Hayley Cocker, Kate L. Daunt · Journal of Marketing Management · 2023 · 39 citations

Social Sciences, Communication, Marketing +17