Concepedia

Sameeullah Khan

SK

2

Publications

42

Citations

2

H-Index

2021

Active since

Affiliations

Islamic University of Science and Technology(Current)

Sameeullah Khan is an author at Islamic University of Science and Technology specializing in consumer research, brand management, and management.

Top concepts

BrandingMarketingManagementAdvertisingBrand StrategyBrand ManagementConsumer CultureBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2021–2023

2

Publications

2

Constructing generational identity through counterfeit luxury consumption

Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir · Journal of Product & Brand Management · 2021 · 27 citations

Luxury, Digital Marketing, Consumer Research +23

Signaling norm salience through perceived peer counterfeit consumption

Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir · Journal of Product & Brand Management · 2023 · 15 citations

Counterfeit Avoidance, Consumer Uncertainty, Behavioral Decision Making +23

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