Concepedia

Asif Iqbal Fazili

AI

4

Publications

147

Citations

4

H-Index

2019

Active since

Affiliations

Islamic University of Science and Technology(Current)

Asif Iqbal Fazili is an author at Islamic University of Science and Technology specializing in marketing, management, and consumer behavior.

Top concepts

MarketingCultureManagementAdvertisingConsumer BehaviorConsumer ResearchConsumer Decision MakingBrandingBrand StrategyBrand Management

Publications per year

2019–2023

4

Publications

4

Determinants of consumer’s readiness to adopt Islamic banking in Kashmir

Asif Hamid Charag, Asif Iqbal Fazili, Irfan Bashir · Journal of Islamic marketing · 2019 · 69 citations

Consumer Intention, Economics, Culture +14

Residents’ perception towards tourism impacts in Kashmir

Asif Hamid Charag, Asif Iqbal Fazili, Irfan Bashir · International Journal of Tourism Cities · 2020 · 36 citations

Tourism Management, Tourism Performance, Tourism Supply +16

Constructing generational identity through counterfeit luxury consumption

Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir · Journal of Product & Brand Management · 2021 · 27 citations

Luxury, Digital Marketing, Consumer Research +23

Signaling norm salience through perceived peer counterfeit consumption

Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir · Journal of Product & Brand Management · 2023 · 15 citations

Counterfeit Avoidance, Consumer Uncertainty, Behavioral Decision Making +23

Rows per page

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