Concepedia

Marike Venter de Villiers

MV

Statistics

Publications

10

Citations

214

H-Index

10

Active since

2015

Affiliations

University of the Witwatersrand(Current)

University of Pretoria

Marike Venter de Villiers is an author at University of the Witwatersrand specializing in consumer behavior, marketing, and marketing management.

Publications per year

2015–2024

10

Publications

10

The influence of store environment on brand attitude, brand experience and purchase intention

Marike Venter de Villiers, Richard Chinomona · South African Journal of Business Management · 2018 · 50 citations · Full text

Business, Marketing, Marketing Management +17

The Shift Towards Plant-Based Lifestyles: Factors Driving Young Consumers’ Decisions to Choose Plant-Based Food Products

Marike Venter de Villiers, Joy Cheng · Sustainability · 2024 · 41 citations · Full text

Public Health, Nutrition, Nutritional Sciences +14

Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping

Lesedi Machi, Phindulo Nemavhidi, Tinashe Chuchu et al. · International Journal of Research in Business and Social Science (2147-4478) · 2022 · 25 citations · Full text

Business, Marketing, Marketing Management +13

Importance of location and product assortment on flea market loyalty

Marike Venter de Villiers, Anna Visnenza, Neo Elsie Morwesi Phiri · Service Industries Journal · 2017 · 21 citations

Business, Marketing, Marketing Management +15

The role of social marketing in promoting quality of life through the lens of sustainable consumption

Lorna Christie, Marike Venter de Villiers · Journal of Social Marketing · 2023 · 21 citations · Full text

Social Sciences, Marketing, Marketing Management +13

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