Concepedia

Richard Chinomona

RC

33

Publications

1.5K

Citations

22

H-Index

2010

Active since

Affiliations

Vaal University of Technology(Current)

University of the Witwatersrand

Richard Chinomona is an author at Vaal University of Technology specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchOrganizational BehaviorTrustConsumer BehaviorHuman ResourcesCustomer SatisfactionService Quality

Publications per year

2010–2019

33

Publications

33

Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa

Richard Chinomona · African Journal of Economic and Management Studies · 2016 · 211 citations

Consumer Research, Brand Strategy, Brand Loyalty +17

The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa

Richard Chinomona · International Business & Economics Research Journal (IBER) · 2013 · 125 citations · Full text

Customer Satisfaction, Consumer Research, Brand Loyalty +17

The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa

Richard Chinomona, Eugine Tafadzwa Maziriri · 2017 · 101 citations · Full text

Does Customer Satisfaction Lead to Customer Trust, Loyalty and Repurchase Intention of Local Store Brands? The Case of Gauteng Province of South Africa

Richard Chinomona · Mediterranean Journal of Social Sciences · 2014 · 94 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +17

Supply chain partnership, supply chain collaboration and supply chain integration as the antecedents of supply chain performance

Teboho Mofokeng, Richard Chinomona · South African Journal of Business Management · 2019 · 89 citations · Full text

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