Deborah L. Roedder

Statistics

Publications

Citations

372

H-Index

Active since

1981

Affiliations

Kellogg's (Canada)(Current)

Deborah L. Roedder is an author at Kellogg's (Canada) specializing in children's responses to advertising, advertising persuasion, and advertising psychology.

Publications per year

1981–1983

Publications

Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach

Deborah L. Roedder · Journal of Consumer Research · 1981 · 248 citations

Social Sciences, Communication, Psychology +16

Attitude-Behavior Consistency in Children's Responses to Television Advertising

Deborah L. Roedder, Brian Sternthal, Bobby J. Calder · Journal of Marketing Research · 1983 · 80 citations

Social Sciences, Psychology, Social Psychology +16

Attitude-Behavior Consistency in Children's Responses to Television Advertising

Deborah L. Roedder, Brian Sternthal, Bobby J. Calder · Journal of Marketing Research · 1983 · 34 citations

Social Sciences, Psychology, Social Psychology +16

The Effects of Imagery on Attitude-Behavior Consistency

Jolita Kisielius, Deborah L. Roedder · ACR North American Advances · 1983 · 10 citations

Social Sciences, Behavioral Sciences, Psychology +11

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