Concepedia

Yu-Nan Tai

YT

2

Publications

100

Citations

2

H-Index

2016

Active since

Affiliations

College of Business Administration(Current)

Yu-Nan Tai is an author at College of Business Administration specializing in brand development, brand strategy, and consumer research.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessMedia MarketingBrand Management

Publications per year

2016–2016

2

Publications

2

Effects of Multimedia Information Technology Integrated Multi-Sensory Instruction on Students’ Learning Motivation and Outcome

Tung‐Ju Wu, Yu-Nan Tai · Eurasia Journal of Mathematics Science and Technology Education · 2016 · 72 citations · Full text

Would Corporate Social Responsibility Affect Consumers’ Attitudes towards Brand and Purchase Behavior? Buyer-seller Guanxi as the Moderator

Tung‐Ju Wu, Hsien‐Tang Tsai, Yu-Nan Tai · Revista de Cercetare si Interventie Sociala · 2016 · 28 citations

Socially Responsible Product, Purchase Behavior, Consumer Study +23

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