Concepedia

Deepak Agrawal

DA

13

Publications

790

Citations

13

H-Index

1995

Active since

Affiliations

Purdue University West Lafayette(Current)

V.F. Corporation (United States)

Deepak Agrawal is an author at Purdue University West Lafayette specializing in business, finance, and management.

Top concepts

BusinessFinanceManagementMedicineSurgeryEconomicsMarketingEngineeringOrthopedicsAsset Pricing

Publications per year

1995–2022

13

Publications

13

Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence

Deepak Agrawal · Marketing Science · 1996 · 166 citations

Marketing, Customer Satisfaction, Pull Strategy +14

Market share forecasting: An empirical comparison of artificial neural networks and multinomial logit model

Deepak Agrawal, Christopher Schorling · Journal of Retailing · 1996 · 147 citations

Economics, Economic Forecasting, Asset Pricing +12

Contractual Arrangements in Franchising: An Empirical Investigation

Deepak Agrawal, Rajiv Lal · Journal of Marketing Research · 1995 · 127 citations

Contractual Arrangements, Economics, Market Analysis +14

Factors affecting the valuation of corporate bonds

Edwin J. Elton, Martin J. Gruber, Deepak Agrawal et al. · Journal of Banking & Finance · 2004 · 112 citations

Corporate Risk Management, Business, Cost Of Capital +5

Measuring Performance of Indian Mutual Funds

Deepak Agrawal · SSRN Electronic Journal · 2007 · 40 citations · Full text

Emerging Market, Financial Economics, International Finance +15

Rows per page

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