Concepedia
Statistics
Publications
4
Citations
125
H-Index
Active since
2011
Affiliations
University of Vienna(Current)
Vienna University of Economics and Business
Webster Vienna Private University
Nada Mumdžiev is an author at University of Vienna specializing in business, franchise management, and franchising relationships.
Publications per year
2011–2019
The Structure of Decision Rights in Franchising Networks: A Property Rights Perspective
Nada Mumdžiev, Josef Windsperger · Entrepreneurship Theory and Practice · 2011 · 62 citations
Business, Contract Law, Innovation Management +8
An Extended Transaction Cost Model of Decision Rights Allocation in Franchising: The Moderating Role of Trust
Nada Mumdžiev, Josef Windsperger · Managerial and Decision Economics · 2013 · 34 citations
Business, Business Economics, Decision Sciences +9
A Cross-National Comparison of Brand Perceptions of Global Franchise Chains in the BRICS
Rajiv P. Dant, Hyo Jin Jeon, Nada Mumdžiev et al. · Journal of Marketing Channels · 2016 · 16 citations
Business, Marketing, Marketing Management +16
The bright side and dark side of trust: The mediating effect of franchisor trust on performance
Dana Mináriková, Nada Mumdžiev, Michele Grießmair et al. · Managerial and Decision Economics · 2019 · 13 citations · Full text
Management, Corporate Governance, Strategic Management +10
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