Concepedia

Rizal Edy Halim

RE

12

Publications

199

Citations

10

H-Index

2006

Active since

Affiliations

University of Indonesia(Current)

Binus University

Mercu Buana University

Rizal Edy Halim is an author at University of Indonesia specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchAdvertisingCommunicationConsumer BehaviorInteractive MarketingMarketing CommunicationArts

Publications per year

2006–2023

12

Publications

12

Marketing productivity and profitability of Indonesian public listed manufacturing firms

Rizal Edy Halim · Benchmarking An International Journal · 2010 · 28 citations

Firm Performance, Productivity Management, Performance Measurement +16

The Effect of Consumer Affinity and Country Image Toward Willingness to Buy

Rizal Edy Halim, Elszuary Abrar Uzi Zulkarnain · Journal of Distribution Science · 2017 · 23 citations · Full text

Japanese Product, International Marketing, Consumer Study +18

SOCIAL INFLUENCE AND ONLINE IMPULSE BUYING OF INDONESIAN INDIE COSMETIC PRODUCTS

Andhari Shanty Kusmaharani, Rizal Edy Halim · MIX JURNAL ILMIAH MANAJEMEN · 2020 · 22 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +23

The Effectiveness of Product Sustainability Claims to Mitigate Negative Electronic Word of Mouth (N-eWOM)

Rizal Edy Halim, Shinta Rahmani, Gita Gayatri et al. · Sustainability · 2022 · 22 citations · Full text

Customer Satisfaction, Green Marketing, Consumer Study +23

The Effect of the Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (A Case of Instant Coffee Product in Indonesia)

Rizal Edy Halim · SSRN Electronic Journal · 2006 · 20 citations · Full text

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