Kaj Morel

Motivation, capacity, and opportunity to complain : Towards a comprehensive model of consumer complaint behavior

Kaj Morel, Theo B.C. Poiesz, Henk Wilke · Data Archiving and Networked Services (DANS) · 1997 · 38 citations

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +15

Application of the QFD as a design approach to ensure comfort in using hand tools: Can the design team complete the House of Quality appropriately?

L.F.M. Kuijt‐Evers, Kaj Morel, N.L.W. Eikelenberg et al. · Applied Ergonomics · 2008 · 37 citations

Industrial Design, Design Approach, Engineering +13

The development of a scale to measure consumer doubt toward new products

Maria Sääksjärvi, Kaj Morel · European Journal of Innovation Management · 2010 · 33 citations

Customer Satisfaction, Innovation Adoption, Consumer Study +16

The cultural adaptation of web design to local industry styles: A comparative study

Dirk Snelders, Kaj Morel, Pieter Havermans · Design Studies · 2011 · 27 citations · Full text

Culture, Material Culture, Local Industry Styles +13

Effectively Communicating New Product Benefits to Consumers: The Use of Analogy versus Literal Similarity

Amina Ait El Houssi, Kaj Morel, Erik Jan Hultink · Figshare · 2005 · 27 citations

Digital Marketing, Consumer Research, Brand Strategy +21