Concepedia
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Publications
1
Citations
27
H-Index
Active since
2005
Amina Ait El Houssi is an author specializing in advertising effectiveness, consumer decision making, and interactive marketing.
Top concepts
HealthBrandingMarketingManagementAdvertisingCommunicationBrand StrategyBrand AwarenessVisual MarketingBrand Development
Publications per year
2005–2005
Effectively Communicating New Product Benefits to Consumers: The Use of Analogy versus Literal Similarity
Amina Ait El Houssi, Kaj Morel, Erik Jan Hultink · Figshare · 2005 · 27 citations
Digital Marketing, Consumer Research, Brand Strategy +21
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