Concepedia

Theo B.C. Poiesz

TB

11

Publications

446

Citations

10

H-Index

1989

Active since

Affiliations

Tilburg University(Current)

Theo B.C. Poiesz is an author at Tilburg University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingBusinessMarketing CommunicationAdvertisingBehavioral Decision MakingCommunication

Publications per year

1989–2005

11

Publications

11

The image concept: Its place in consumer psychology

Theo B.C. Poiesz · Journal of Economic Psychology · 1989 · 123 citations

Consumer Culture, Behavioral Decision Making, Consumer Study +10

Conceptual Issues in the Study of Innovation Adoption Behavior

Mohamed I. Nabih, jaak G. Bloem, Theo B.C. Poiesz · Data Archiving and Networked Services (DANS) · 1997 · 85 citations

Marketing, Innovation Adoption, Technology Acceptance Model +7

Do We Need Involvement to Understand Consumer Behavior

Theo B.C. Poiesz, Cees de Bont · ACR North American Advances · 1995 · 64 citations

Customer Satisfaction, Consumer Preferences, Consumer Decision Making +8

Brand Confusion in Advertising

Theo B.C. Poiesz, T.M.M. Verhallen · International Journal of Advertising · 1989 · 55 citations

Practical Advertising Implications, Targeted Advertising, Brand Strategy +16

Motivation, capacity, and opportunity to complain : Towards a comprehensive model of consumer complaint behavior

Kaj Morel, Theo B.C. Poiesz, Henk Wilke · Data Archiving and Networked Services (DANS) · 1997 · 38 citations

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +15

Rows per page

1–5 of 11