Bela Florenthal

Young consumers’ motivational drivers of brand engagement behavior on social media sites

Bela Florenthal · Journal of Research in Interactive Marketing · 2019 · 106 citations

Business, Marketing, Marketing Management +16

Applying uses and gratifications theory to students’ LinkedIn usage

Bela Florenthal · Young Consumers Insight and Ideas for Responsible Marketers · 2015 · 80 citations

Social Sciences, Communication, Higher Education +12

Four‐mode channel interactivity concept and channel preferences

Bela Florenthal, Aviv Shoham · Journal of Services Marketing · 2010 · 63 citations

Business, Marketing, Social Psychology +15

Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach

Bela Florenthal · Journal of Marketing Education · 2018 · 45 citations

Education, Educational Technology, Marketing +16

Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?

Bela Florenthal, Priscilla Arling · Marketing Management Journal · 2011 · 29 citations · Full text

Natural Resources, Marketing, Environmental Attitudes +10