Concepedia

Aaminah Zaman Malik

AZ

Statistics

Publications

3

Citations

86

H-Index

3

Active since

2022

Affiliations

University of North Texas(Current)

Aaminah Zaman Malik is an author at University of North Texas specializing in consumer engagement, communication, and brand equity.

ORCID

Top concepts

Publications per year

2022–2024

3

Publications

3

Social media influencer (SMI) as a human brand – a need fulfillment perspective

Aaminah Zaman Malik, Sajani Thapa, Audhesh K. Paswan · Journal of Product & Brand Management · 2022 · 66 citations

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Linguistic racism in inter-culture service encounter

Aaminah Zaman Malik, Audhesh K. Paswan · Journal of Consumer Marketing · 2022 · 10 citations

Socio-politically silent brands: A double edged sword

Aaminah Zaman Malik, Fayez Ahmad, Francisco Guzmán · Journal of Business Research · 2024 · 10 citations

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