Concepedia
Statistics
Publications
2
Citations
77
H-Index
Active since
2023
Affiliations
University of North Texas(Current)
Appalachian State University
Fayez Ahmad is an author at University of North Texas specializing in brand management, activism, and fashion.
Top concepts
ArtsFashionActivismMarketingManagementBrand ActivismBrand StrategyMedia ActivismBrand ManagementConsumer Culture
Publications per year
2023–2024
Brand activism and the consequence of woke washing
Fayez Ahmad, Francisco Guzmán, Md Al-Emran · Journal of Business Research · 2023 · 67 citations
Media Activism, Consumer Culture, Fashion +7
Socio-politically silent brands: A double edged sword
Aaminah Zaman Malik, Fayez Ahmad, Francisco Guzmán · Journal of Business Research · 2024 · 10 citations
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