Don Wu

The role of food festivals in branding culinary destinations

Fiona X. Yang, IpKin Anthony Wong, Xiuchang Sherry Tan et al. · Tourism Management Perspectives · 2020 · 114 citations

Culture, Destination Marketing, Culinary Studies +9

Using SARIMA–CNN–LSTM approach to forecast daily tourism demand

Kaijian He, Lei Ji, Don Wu et al. · Journal of Hospitality and Tourism Management · 2021 · 114 citations

Forecasting Methodology, Destination Marketing, Engineering +8

Forecasting Tourist Daily Arrivals With A Hybrid Sarima–Lstm Approach

Don Wu, Lei Ji, Kaijian He et al. · Journal of Hospitality & Tourism Research · 2020 · 81 citations

Intelligent Forecasting, Forecasting Methodology, Tourist Demand +14

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

Chris Zhu, Don Wu, C. Michael Hall et al. · International Journal of Tourism Research · 2023 · 70 citations

Customer Satisfaction, Digital Marketing, Cultural Heritage +28

When Virtual Reality meets destination marketing: The mediating role of presences between vividness and user responses

Chris Zhu, Don Wu, Yan Lu et al. · Journal Of Vacation Marketing · 2022 · 31 citations

Customer Experience, Customer Satisfaction, Vr Experience +16