Concepedia

Xiuchang Sherry Tan

XS

Statistics

Publications

5

Citations

240

H-Index

5

Active since

2015

Affiliations

Macao University of Tourism(Current)

Sun Yat-sen University

Xiuchang Sherry Tan is an author at Macao University of Tourism specializing in business, destination marketing, and management.

Top concepts

TourismBusinessMarketingManagementDestination MarketingCultureBrand ManagementBrand DevelopmentCustomer SatisfactionBranding

Publications per year

2015–2021

5

Publications

5

The role of food festivals in branding culinary destinations

Fiona X. Yang, IpKin Anthony Wong, Xiuchang Sherry Tan et al. · Tourism Management Perspectives · 2020 · 114 citations

Culture, Destination Marketing, Culinary Studies +9

The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism

IpKin Anthony Wong, Yueying Xu, Xiuchang Sherry Tan et al. · Journal Of Vacation Marketing · 2018 · 43 citations

Travel Satisfaction, Customer Satisfaction, Culture +12

Exploring event bundling: The strategy and its impacts

Yueying Xu, IpKin Anthony Wong, Xiuchang Sherry Tan · Tourism Management · 2015 · 39 citations

Hybrid Event, Event Management, Event Bundling +5

Event innovation induced corporate branding

Fiona X. Yang, Xiuchang Sherry Tan · International Journal of Contemporary Hospitality Management · 2017 · 33 citations

Customer Satisfaction, Brand Strategy, Corporate Innovation +16

Events As Destination Image Maker: The Role of Event Type and Implications for Event Portfolio Development

Yueying Xu, IpKin Anthony Wong, Xiuchang Sherry Tan · Event Management · 2021 · 11 citations

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