Concepedia

Nitha Palakshappa

NP

14

Publications

375

Citations

12

H-Index

2006

Active since

Affiliations

Massey University(Current)

Nitha Palakshappa is an author at Massey University specializing in management, business, and corporate social responsibility.

Top concepts

ManagementBusinessMarketingCorporate Social ResponsibilityConsumer ResearchSocial ResponsibilityCorporate SustainabilityEducationSustainabilityCorporate Responses

Publications per year

2006–2024

14

Publications

14

Mobilising SDG 12: co-creating sustainability through brands

Nitha Palakshappa, Sarah Dodds · Marketing Intelligence & Planning · 2020 · 54 citations · Full text

Engineering, Sustainable Development, Brand Strategy +24

Sustainability, brand authenticity and Instagram messaging

Sandy Bulmer, Nitha Palakshappa, Sarah Dodds et al. · Journal of Business Research · 2024 · 44 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +23

Business partnerships with nonprofits: working to solve mutual problems in New Zealand

Gabriel Eweje, Nitha Palakshappa · Corporate Social Responsibility and Environmental Management · 2009 · 39 citations · Full text

Organizations, Education, Stakeholder Analysis +23

Collaborative business relationships

Nitha Palakshappa, Mary Gordon · Journal of Small Business and Enterprise Development · 2007 · 34 citations

Industrial Collaboration, Management, Depth Case Studies +17

Social enterprise and corporate social responsibility

Nitha Palakshappa, Suzanne Grant · International Journal of Entrepreneurial Behaviour & Research · 2017 · 32 citations

Education, Management, Corporate Responsibility +16

Rows per page

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