Sarah Dodds

Adapting research methodology during COVID-19: lessons for transformative service research

Sarah Dodds, Alexandra Claudia Hess · Journal of service management · 2020 · 258 citations · Full text

Counseling, Family Medicine, Education +25

Dynamics of wellbeing co-creation: a psychological ownership perspective

Tom Chen, Sarah Dodds, Jörg Finsterwalder et al. · Journal of service management · 2020 · 111 citations · Full text

Quality Of Life, Social Identity, Dynamic Co-creation +13

Mobilising SDG 12: co-creating sustainability through brands

Nitha Palakshappa, Sarah Dodds · Marketing Intelligence & Planning · 2020 · 54 citations · Full text

Engineering, Sustainable Development, Brand Strategy +24

The development of reputational capital – How social media influencers differ from traditional celebrities

Alexandra Claudia Hess, Sarah Dodds, Nadia Rahman · Journal of Consumer Behaviour · 2022 · 48 citations · Full text

Traditional Celebrities, Reputation Management, Consumer Research +23

Sustainability, brand authenticity and Instagram messaging

Sandy Bulmer, Nitha Palakshappa, Sarah Dodds et al. · Journal of Business Research · 2024 · 44 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +23