Concepedia
5
Publications
469
Citations
H-Index
2016
Active since
Affiliations
Massey University(Current)
University of Waikato
University of Liverpool
Università della Svizzera italiana
Alexandra Claudia Hess is an author at Massey University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchArtsBiasGenderBrandingCovid-19Education
Publications per year
2016–2022
Adapting research methodology during COVID-19: lessons for transformative service research
Sarah Dodds, Alexandra Claudia Hess · Journal of service management · 2020 · 258 citations · Full text
Counseling, Family Medicine, Education +25
Pink or blue? The impact of gender cues on brand perceptions
Alexandra Claudia Hess, Valentyna Melnyk · European Journal of Marketing · 2016 · 96 citations
Consumer Study, Consumer Research, Brand Strategy +21
Effects of eHealth Literacy on General Practitioner Consultations: A Mediation Analysis
Peter J. Schulz, Mary Anne Fitzpatrick, Alexandra Claudia Hess et al. · Journal of Medical Internet Research · 2017 · 50 citations · Full text
The development of reputational capital – How social media influencers differ from traditional celebrities
Alexandra Claudia Hess, Sarah Dodds, Nadia Rahman · Journal of Consumer Behaviour · 2022 · 48 citations · Full text
Traditional Celebrities, Reputation Management, Consumer Research +23
A Typology of Patients Based on Decision-Making Styles: Cross-Sectional Survey Study
Mary Anne Fitzpatrick, Alexandra Claudia Hess, Lynn Sudbury‐Riley et al. · Journal of Medical Internet Research · 2019 · 17 citations · Full text
Rows per page
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