Concepedia
Statistics
Publications
21
Citations
441
H-Index
15
Active since
2006
Affiliations
Hellenic Open University(Current)
Mudra Institute of Communications Ahmedabad
University of Ioannina
University of Portsmouth
The University of Queensland
George S. Spais is an author at Hellenic Open University specializing in marketing, marketing management, and business.
Publications per year
2006–2025
A Bibliometric History of the <i>Journal of Promotion Management</i> (1992–2019)
Satish Kumar, George S. Spais, Divesh Kumar et al. · Journal of Promotion Management · 2019 · 54 citations
Management, Marketing, Marketing Management +15
<scp>AI</scp> marketing and <scp>AI</scp>‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
George S. Spais, Ian Phau, Varsha Jain · Journal of Consumer Behaviour · 2023 · 35 citations
Business, Marketing, Marketing Management +11
A CRISIS MANAGEMENT MODEL FOR MARKETING EDUCATION: REFLECTIONS ON MARKETING EDUCATION SYSTEM’S TRANSFORMATION IN VIEW OF THE COVID-19 CRISIS
George S. Spais, Pallab Paul · Marketing Education Review · 2021 · 29 citations
Management, Higher Education, Marketing +10
Consumer Behavior's Evolution, Emergence, and Future in the <scp>AI</scp> Age Through the Lens of <scp>MR</scp>, <scp>VR</scp>, <scp>XR</scp>, Metaverse, and Robotics
George S. Spais, Varsha Jain · Journal of Consumer Behaviour · 2025 · 29 citations
Business, Marketing, Psychology +14
Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus
George S. Spais, George Filis · Journal of Targeting Measurement and Analysis for Marketing · 2008 · 28 citations · Full text
Business, Economics, Finance +11
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